Who I Work With

Built for discerning travelers
who want the real Japan.

I work with a deliberately small number of clients at a time. This isn't a volume business — it's a craft. Every itinerary is built from scratch, every recommendation is earned, and every client gets my full attention.

— Evan Soll

How I Got Here
I
Today
The Concierge Practice

Designing trips for the few.

What I do now is the natural sum of everything that came before: a private, bespoke Japan concierge practice for travelers who don't want to do this on Google. I work with a small number of clients at a time. I design each itinerary live, on a call with you. And I stay in your corner from the first conversation through the last reservation in Japan.

Evan with friends at Kiyomizudera temple, Kyoto — showing people around Japan
Kiyomizudera Temple in Kyoto Taking Friends from the U.S. Around Kyoto
II
Building the Network
Wolt · DoorDash Japan

Building Japan's restaurant network, one owner at a time.

When Wolt — now part of DoorDash — moved into Japan, I joined as their first salesperson in charge of restaurant scouting and company food evangelist. My job was simple in description and impossible in practice: build trust with the owners of Japan's most discerning restaurants, one conversation at a time, in cities where most foreign companies never even got a meeting.

Evan interviewed on Hiroshima TV as a Wolt Japan restaurant scout
On-air with Hiroshima TV — discussing local restaurants DoorDash (Wolt) · Hiroshima TV
Evan with the sushi chef and colleagues — the kind of relationship the work was about
With the master sushi chef and friends — the kind of relationship the work was about On the Ground · Japan

I spent years walking into restaurants across the country — Tokyo, Osaka, Hiroshima, the small cities and the smaller towns — sitting down with owners, learning what made each place special, and earning a spot on their list of people they trust. By the end, I had a working knowledge of 2,000+ restaurants across Japan — 500+ of them I'd visited personally — across 45 of the country's 47 prefectures.

That network — the real one, the relationships, the chefs who'll take my call — is the engine behind every itinerary I design now.

III
The Obsession
Restaurants & Tea Farmers

My passion for food started with sharing it.

Somewhere between meetings, I noticed the part of Japan I loved most was the eating — and even more, the sharing. I'd find a tiny place I couldn't stop thinking about, then drag colleagues there. Then friends. Then friends of friends. The list of restaurants I quietly built started to take on a life of its own.

Evan hosting friends and colleagues at a Tokyo restaurant
My favorite Israeli restaurant in the world — sharing the cuisine with my Japanese colleague for their first time Tokyo · Friends & Colleagues

The deepest version of this was tea. I started taking friends out to meet tea farmers — driving into the countryside, sitting in their fields, learning how matcha and sencha are actually grown by the people growing them. It turned a drink into a relationship, and a relationship into a route. Many of those farmers are still on my speed dial today.

Evan with friends drinking matcha after visiting tea farmers
After a tea-farm visit — the matcha was earned Friends · Tea Country
Evan with the owners of a herb cafe in rural Japan
Farm to table experience in Hokkaido Producers · Relationships

This chapter is where the concierge work really began — not as a business, but as the way I instinctively share Japan with anyone I care about.

IV
First Career
GUNZE · Medical Devices

The first Westerner they'd ever hired.

My first real job in Japan was at GUNZE — a 130+ year-old Japanese company headquartered near Kyoto, and I was the first Westerner they'd ever hired. I joined the medical-device division, where I spearheaded their U.S. market expansion and helped establish their new entities back in Japan.

It was a traditional, deeply Japanese environment, and being the only foreigner in the building meant I had to earn every inch of credibility. The experience taught me Japan from the inside out: how meetings are run, how trust is built, how decisions actually get made.

Evan featured in GUNZE company magazine, 2015
"From overseas!" — GUNZE company magazine 2015 · Medical Sales Dept.
Evan with the GUNZE incoming class, Japan
My incoming class at GUNZE — Japan First-year employees

Those years gave me Japanese business fluency — the kind that doesn't come from a textbook. I learned to read a room, to understand what's said and what isn't, and to genuinely earn the trust of the people sitting across from me. It's the foundation everything else in my career has been built on.

「楽しく!明るく!毎日がチャレンジ」— fun, bright, every day a challenge. The line I gave the magazine. I meant it then, and I mean it now.

V
Origins
Ohio · childhood

It started with sushi and Nintendo.

I grew up in Ohio, about as far from Japan — geographically and culturally — as a kid in America can get. But two things grabbed me early and never let go: sushi, and Nintendo. One was a taste I couldn't stop thinking about. The other was a whole imaginative universe — designed in Japan — that I lived inside of.

By the time I was old enough to choose where to go in the world, the choice was already made for me. I'd already decided I had to live in Japan. So I did — first as a seven-week intern, then on a one-way ticket, and then for eight years that completely re-shaped how I see the world.

Traditional Japanese sushi platter
The taste I couldn't stop thinking about Sushi · The First Obsession
Evan at Nintendo Kyoto in front of the Mario flag pole
Years later — the kid from Ohio, at Nintendo Kyoto Nintendo · Full Circle
8
Years living
across Japan
45/47
Prefectures
visited
2,000+
Restaurants
in the network
500+
Visited
personally

Ready to begin?

Every itinerary starts with a conversation. Let's have one.

Schedule a Call
Evan with Kumamon, the Kumamoto Prefecture mascot
With Kumamon — because every great trip needs a little joy in it Kumamoto · Kyushu